As someone who teaches other people how to make money by becoming a home based marketing consultant, I often hear someone quote to me that, statistically, over 80 percent of the people who start home businesses as marketing consultants fail to make more than $10,000 per year.
And they’re right.
But what they don’t know is the other statistic. The one that shows you why that dreary number is actually very GOOD news for you.
Here’s what I mean by that:
The reason most people fail home based marketing consultant businesses — or any home business for that matter — 99% of the time is because they are not persistent in their own marketing.
It has almost nothing to do with talent, contacts, training or even how much money you have.
No, it’s because people get into a trap that is so easy for consultants to get into — and that is they’ll get a client, think they’re busy and stop marketing.
In other words, they stop promoting themselves. And when you do that you’ll dry up and die.
And that’s why most will not make it in the long run as a home based marketing consultant. Even though it’s easy to get into, easy to start and easy to make money with — even for people without any prior experience or a lot of money to start with.
So if marketing is the key — what are the best ways to go about marketing your home business?
Well, the best way of marketing your home business is to do what I like to call a “multi-pillared” marketing approach where you’re using several ways to get clients, and not just one or two ways to get clients.
Not only does it work like gangbusters to build your business very fast, but the “side benefit” of doing this is you’re going to be teaching people you help to do the exact same thing. And the better you get at it for your own business, the better you’ll be able to help others and the more money you’ll be able to make.
And besides, considering the business you’re in, you have to do for your home based marketing consulting practice exactly what you advise clients to do for their business. And if you’re not, the same thing’s going to happen to both you and your client — you’ll dry up and die and get beat by your competition.
Of course, this then begs the question of what are some of the different ways of marketing?
Besides the phone (even if you have a tele-marketer do it for you), the mail, the newspapers, magazines and all the traditional media — you can write and publish a short article or book. You can do “joint ventures” with other businesses. You can seek out media publicity. You can even do mini-seminars by renting a small hotel hall and inviting people to a free marketing training. You’ll get at least one or two clients out of that if enough people show.
There are actually lots of ways of doing this. Those are just a few.
This may sound old hat (if you’ve studied any marketing at all). But fact is, most marketing consultants don’t do any of these things. I had the good fortune of training to be a home based marketing consultant under the legendary Jay Abraham — and he didn’t even teach this.
I had to go figure this part out myself.
And you want to know something?
I’ve seen people with little money, experience or skills become home based marketing consultants and make money very fast simply because they followed the advice in this article. On the other hand, I’ve also seen competitors who had great content and big budgets go out of business simply because they didn’t follow this advice.